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Vivek Prabhakar


Prabhakar and his wife, Shubhra Chadda (32), head of product and design, founded the Bengaluru-based company in March 2010. Since both Prabhakar and Shubhra love to travel, they realised that while most other countries have lovely souvenirs like fridge magnets, which are affordable and easily available, India had almost nothing to offer expect the run-of-the-mill Taj Mahal replicas and Pashmina shawls. Instead, they decided to come up with products that captured the essence of living in India. Hence, among its variety of products, you would find an auto-rickshaw wallah bobble head, a chai wallah fridge magnet and a cow mouse pad among others. Chumbak has also grown well in a span of two years – from 10 products, it now has 30 products under four main categories: apparel and accessories, stationary, home and lifestyle, and travel and souvenirs.